Award Winners

2025 Gold Medallion Award Winners

MSPRA is proud to announce the recipients of the 2025 Gold Medallion Award.

MSPRA's Gold Medallion Award recognizes outstanding programs or projects that advance education through responsible communication using the four-step public relations process known as RPIE: Research, Planning, Implementation and Evaluation.

Congratulations to this year's recipients!

Kentwood Public Schools
Kentwood Public Schools-A Destination District: Restructuring Elementary Attendance Boundaries
Submitted by:
Tim Hargis, Director of Communication
Kyra Allen, Communication Coordinator
Sunil Joy, Executive Director of Strategy and Innovation

Ottawa Area ISD
OAISD Special Education Millage Social Media Campain for OAISD and LEAs
Submitted by:
Amy Busse, Senior Communications Specialist
Michelle Ready, Associate Superintendent - Communications and Integrated Marketing

Waterford School District
Stepanski Early Childhood Center Grand Opening
Submitted by:
Sarah Davis, Director of Communications and Community Relations
Jake Tekiele, Video Production Coordinator
Kelly Banister, Department Secretary

2025 Excellence Award Winners

MSPRA is proud to announce recipients of the 2025 Excellence Awards. 

MSPRA's Excellence Awards recognize outstanding publications, digital media materials, and other public relations projects across thirteen categories. This year’s winners showcase the creativity and influence shaping the future of school communication.

Congratulations to this year's recipients!

Excellence

Ingham ISD
Ingham ISD Community Report & Profiles of Service
Submitted by:
Sara Parkinson, APR, Communications Coordinator
Micki O'Neil, Chief Communications Officer

Kalamazoo RESA
Kalamazoo RESA Annual Report
Submitted by:
Sandy Barry-Loken, Executive Director Communications & Community Engagement
Nathalie Alwane - Web Master & Accessibility Coordinator
Jake Fredericks - Communications Manager
Destry Kiser - Digital Media Specialist
Lesley Michelle - Communications Specialist
Stephanie Renny - Communications Specialist

Merit

Saginaw ISD
Saginaw ISD: Annual Service Report
Submitted by:
Coty Kuschinsky, Chief of Staff

Merit

Berkley School District
Berkley Schools 2024-25 Calendar: Collaboration
Submitted by:
Jessica Stilger, APR, Director of Communications

Kelloggsville Public Schools
KV 2025-2026 School Calendar
Submitted by:
Cassie Groters, Communications Coordinator

Excellence

Berkley School District
Calendar Highlights
Submitted by:
Jessica Stilger, APR, Director of Communications

Washtenaw ISD
Humans of WISD
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist

Merit

Royal Oak Schools
Insight Into Learning: Diversity, Equity, and Inclusion
Submitted by:
Amy Murphy, Communications Specialist
Jaret Grisamer, Multimedia Specialist

Excellence

Kalamazoo Public Schools    
Overview of Kalamazoo Public Schools
Submitted by:
Susan Coney, Chief of Marketing and Communications

Merit

Cedar Springs Public Schools
One Language, Every Response: SRP Digital Safety Infographic
Submitted by:
Amy McCarthy, Assistant Director of Communications and Logistics

Farmington Public Schools
Farmington Public Schools' Cobalt Survey results
Submitted by:
Julie Langdon, Communications Specialist

Troy School District
Leonard Elementary Goals
Submitted by:
Melissa Verduyn, Graphic Design & Web Application Specialist

Excellence

Forest Hills Public Schools
FHPS Operating Millage Renewal Campaign
Submitted by:
Elizabeth Brink, Director of Communications

Forest Hills Public Schools
FHPS Operating Millage Renewal - Newsletter specific for the election
Submitted by:
Elizabeth Brink, Director of Communications

Fraser Public Schools
Elementary Open House
Submitted by:
Kristin Sommer, Director of Community Relations

Troy School District
Athens High School Profile
Submitted by:
Melissa Verduyn, Graphic Design & Web Application Specialist

Merit

Caledonia Community Schools
Destination Caledonia: Where People Make the Difference
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Dirk Weeldreyer, Superintendent
Michele Zoet, Executive Secretary to the Superintendent

Farmington Public Schools
Farmington Public Schools 2025 Summer School flyers
Submitted by:
Julie Langdon, Communications Specialist

Farmington Public Schools
Farmington Public Schools' Schools of Choice Campaign
Submitted by:
Julie Langdon, Communications Specialist
Diane Bauman, APR, Director of School and Community Relations

Washtenaw ISD
Washtenaw CTE Branding Guide
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist

Excellence

Airport Community Schools
Jet Gazette
Submitted by:
Caitlin Boron, Communications/Educational Technology Coordinator

Caledonia Community Schools
The Cal Communicator: Sharing Our Story
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Dirk Weeldreyer, Superintendent
Michele Zoet, Executive Secretary to the Superintendent

Clinton County RESA
Fourth Friday Excellence
Submitted by:
Renee Thelen, Director of Special Education & Communications
Sara Parkinson, Communications Coordinator, Ingham ISD (Contracted with CCRESA)

Farmington Public Schools
Farmington Public Schools' UpDate quarterly newsletter
Submitted by:
Julie Langdon, Communications Specialist
Diane Bauman, APR, Director of School and Community Relations

Merit

Hamilton Community Schools
Hamilton Community Schools Transcript Newsletters
Submitted by:
Zach Harig, District Communications & Marketing Coordinator

Huron Valley Schools
Huron Valley Schools Education Matters E-Newsletter
Submitted by:
Barbara Roethler, Director of Communications and Community Relations
Kimberly Willis, Communications Coordinator

Kent ISD
We Lead Learning Newsletter
Submitted by:
Edith Reyes Justo, Communications Administrative Assistant
Bob Brenzing, Communications & Marketing Assistant
Joy Walczak, Communications Specialist
Katie McClintic, Director of Communications
Max Wicklund, Communications Coordinator

Portage Public Schools
District Extra Community Newsletter
Submitted by:
Kalya Miller, Communications Coordinator

Royal Oak Schools
The District Dispatch

Submitted by: 
Amy Murphy, Communications Specialist

Royal Oak Schools
The District Scoop
Submitted by: 
Amy Murphy, Communications Specialist

Excellence

Caledonia Community Schools
Branded Purple and Gold
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator

Walled Lake Consolidated School District
Keith Fun Run
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Merit

Kelloggsville Public Schools
Kelloggsville Rockets Got Talent
Submitted by:
Cassie Groters, Communications Coordinator

Portage Public Schools
A Blast at Water Day
Submitted by:
Kayla Miller, Communications Coordinator

Portage Public Schools
Pride of Black History Month
Submitted by:
Kayla Miller, Communications Coordinator

Portage Public Schools
The Army of Lord Voldemort
Submitted by:
Kayla Miller, Communications Coordinator

Saginaw ISD
Saginaw ISD: Preschool Explorer Photo
Submitted by:
Coty Kuschinsky, Chief of Staff

Saginaw Township Community Schools
Brave Beginnings
Submitted by:
Lori Puckett, Communications Specialist

Saginaw Township Community Schools
Hawk Pride
Submitted by:
Lori Puckett, Communications Specialist

Troy School District
Athens Champion Powerlifting Team Featured on Channel 7
Submitted by:
Alison Hendry, Communications Specialist

Walled Lake Consolidated School District
First Day
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Walled Lake Consolidated School District
Unified Field Day
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Washtenaw ISD
Washtenaw CTE - Engineering & Manufacturing Program
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist

Washtenaw ISD
Washtenaw CTE - Student Building Industry Program
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist

Washtenaw ISD
Washtenaw CTE - Welding Program
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist

Excellence

Copper Country ISD
The Copper Cast
Submitted by:
David Sim, Public Communications Specialist

Merit

Troy School District
Smith Construction Update June 2025
Submitted by:
Thomas Butcher, Creative Content Producer

Excellence

Caledonia Community Schools
CCS May 6 Millage Renewal: Keeping Our Community Informed and Engaged
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Dirk Weeldreyer, Superintendent
Michele Zoet, Executive Assistant Superintendent's Office

Walled Lake Consolidated School District
Summer Scavenger Hunt
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Merit

Copper Country ISD
What does an ISD do, Anyway?
Submitted by:
David Sim, Community Engagement Specialist

Oakland Schools
CTE Month Social Media Campaign
Submitted by:
Mark Edwards, Communications Specialist
Sheri Collins, Director of Communication Services
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist

Ottawa Area ISD
OAISD Special Education Millage Social Media Campaign for OAISD and LEAs
Submitted by:
Amy Busse, Senior Communications Specialist
Erica Alderink, Digital Graphic Design and Specialist, Communications and Integrated Marketing

Walled Lake Consolidated School District
Millage Mondays Campaign
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Waterford School District
Stepanski Lifelong Learner
Submitted by:
Kelly Banister, Secretary, Communications Department
Sarah Davis, Director of Communications and Community Relations

Excellence

Clarkston Community Schools
CJHS Open House: Honoring the Past, Embracing the Future
Submitted by:
Kelly Allen, APR, Director of Marketing and Community Relations
Becky Shires, Communications Assistant

Clinton County RESA
Strategic Plan Materials
Submitted by:
Renee Thelen, Director of Special Education & Communications
Sara Parkinson, APR, Communications Coordinator, Ingham ISD (contracted)

Eaton RESA
Teach CTE
Submitted by:
Sara Parkinson, APR, Communications Coordinator, Ingham ISD (contracted)
Alyson Kechkaylo, Ingham ISD
Micki O'Neil, Ingham ISD

Kalamazoo Public Schools
Kalamazoo Public Schools 2025-2030 Strategic Plan
Submitted by:
Susan Coney, Chief of Marketing and Communications

Saginaw ISD
Saginaw ISD: Jerome Preschool Green STEM Curriculum Overlay
Submitted by:
Coty Kuschinsky, Chief of Staff
Dr. Erin Senkowski, Deputy Superintendent of Instructional Programs

Washtenaw ISD
Education Town Hall Advocacy Booklet
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist

West Bloomfield School District
The Importance of Branding in Times of Transition
Submitted by:
Rebecca Fannon, Director of Marketing & Public Relations
Andrea Frank, Kendra Montante, Jason Naumann

Merit

Clarkston Community Schools
Young Fives & Kindergarten Welcome Packet
Submitted by:
Kelly Allen, APR, Director of Marketing and Community Relations
Becky Shires, Communications Assistant 

C.O.O.R. ISD
MAEEA Salary Survey
Submitted by:
Becky Socia, Administrative Assistant to the Superintendent
Stacy Zirkle, Administrative Assistant to the Superintendent and Board Recording Secretary, Wexford-Missaukee ISD

Forest Hills Public Schools
Jr. Kindergarten Information Booklet to Launch New Program
Submitted by:
Elizabeth Brink, Director of Communications

Mason Public Schools
Mason Public Schools Bulldog Bark Squad
Submitted by:
Sara Parkinson, APR, Communications Coordinator, Ingham ISD (contracted)
Alyson Kechkaylo, Ingham ISD

Saginaw ISD
Saginaw ISD & WNEM TV5: Education Matters
Submitted by:
Coty Kuschinsky, Chief of Staff

Washtenaw ISD
Washtenaw CTE Community Report
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Dr. Ryan Rowe, Director of CTE

Zeeland Public Schools
Zeeland HS Wind Ensemble Michigan Music Conference Program
Submitted by:
Brandy Navetta, Director of Communications and Marketing

Excellence

Kentwood Public Schools
Through the Eyes of Our Students
Submitted by:
Tim Hargis, Director of Communication
AVES Films

Novi Community School District
Novi Sports Hype Videos
Submitted by:
George Sipple, Supervisor of Communications and Community Engagement
Nick LeTarte, Videographer

Walled Lake Consolidated School District
School of Choice Video Campaign
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Washtenaw ISD
The Future Moves with Us: Washtenaw CTE Student Video Series
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Dr. Ryan Rowe, Director of CTE
Rhodes Branding

Waterford School District
Classroom 60
Submitted by:
Jane Tekiele, Multimedia Coordinator
Sarah Davis, Director of Communications

Merit

Kent ISD
CareerPrep 2030 Video Series
Submitted by:
Edith Reyes Justo, Communications Administrative Assistant
Joy Walczak, Communications Specialist
Katie McClintic, Director of Communications
Max Wicklund, Communications Coordinator
Bob Brenzing, Communications & Marketing Assistant

Kentwood Public Schools
Welcome to Our School - You Belong Here
Submitted by:
Tim Hargis, Director of Communication
Kyra Allen, Communication Coordinator

Lansing School District
International Baccalaureate
Submitted by:
Mikayla Temple, Content Creator
Ryan Gilding - Communications Manager

Oakland Schools
Video Series: Leading the Way
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist

Royal Oak Schools
Insight Into Learning Video Series
Submitted by:
Amy Murphy, Communications Specialist
Jaret Grisamer, Multimedia Specialist

Saginaw ISD
Superintendent Video Newsletter Series
Submitted by:
Coty Kuschinsky, Chief of Staff
Dr. Jeffrey Collier, Superintendent

Troy School District
TSD Alumni Profiles
Submitted by:
Thomas Butcher, Creative Content Producer

Excellence

Cedar Springs Public Schools
Cedar Trails Elementary - Adventure Starts Here
Submitted by:
Amy McCarthy, Assistant Director of Communications and Logistics

Fraser Public Schools
The Success Standard
Submitted by:
Kristin Sommer, Director of Community Relations

Hamilton Community Schools
The History of the Hamilton Hawkeye Logo
Submitted by:
Zach Harig, District Communications & Marketing Coordinator

Waterford School District
Teacher Appreciation Week
Submitted by:
Jane Tekiele, Multimedia Coordinator
Sarah Davis, Director of Communications

Merit

Eastpointe Community Schools
EHS Student-Athletes: I Inspired a Shamrock
Submitted by:
Caitlyn Kienitz, Communications & Marketing Coordinator
Paris McCarthy, Athletic and Activities Director

Forest Hills Public Schools
Jr. Kindergarten Launch Video
Submitted by:
Elizabeth Brink, Director of Communications
Isabella Hulsizer, Communications Specialist
Kim Van Antwerp, Director of Instruction

Forest Hills Public Schools
The Heart of Learning
Submitted by:
Elizabeth Brink, Director of Communications
Isabella Hulsizer, Communications Specialist
Noor Hassan, Eastern High School Senior

Hamilton Community Schools
Retiring Teacher Receives Standing Ovation after Commencement Speech
Submitted by:
Zach Harig, District Communications & Marketing Coordinator

Hamilton Community Schools
A Christmas Vacation' Snow Day Spoof
Submitted by:
Zach Harig, District Communications & Marketing Coordinator

Kentwood Public Schools
We are Kentwood Public Schools - A Destination District
Submitted by:
Tim Hargis, Director of Communication
AVES Films

Kentwood Public Schools
A Look at the KPS New Early Childhood Center
Submitted by:
Tim Hargis, Director of Communication
AVES Films

Kentwood Public Schools
KPS Back to School 2024-25
Submitted by:
Tim Hargis, Director of Communication
AVES Films

Kentwood Public Schools
East Kentwood Students Build a Home
Submitted by:
Tim Hargis, Director of Communication
Kyra Allen, Communication Coordinator

Lansing School District
Sexton Garden Club
Submitted by:
Mikayla Temple, Content Creator
Ryan Gilding, Communications Manager

Lansing School District
Pathway to the Holiday
Submitted by:
Mikayla Temple, Content Creator
Ryan Gilding, Communications Manager

Oakland Schools
Michigan Meals for All
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist

Walled Lake Consolidated School District
WLCSD Class of 2025
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Walled Lake Consolidated School District
Warriors For Warriors Pink Out
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist

Excellence

Clarkston Community Schools
2024 Non-Homestead Millage Renewal
Submitted by:
Kelly Allen, Director of Marketing and Community Relations

Eastpointe Community Schools
Eastpointe Community Schools Strategic Plan
Submitted by:
Caitlyn Kienitz, Communications & Marketing Coordinator

Oakland Schools
Oakland County Outstanding Teacher of the Year Website
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist

Oakland Schools
Whole Child Collaborative Website
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist

Ottawa Area ISD
OAISD Improves Website for Ease of Use
Submitted by:
Amy Busse, Senior Communications Specialist
Erica Alderink, Digital and Graphic Design Specialist
Communications & Integrated Marketing

Merit

Fraser Public Schools
Fraser Public Schools' New Website
Submitted by:
Kristin Sommer, Director of Community Relations

Saginaw ISD
Brunkow Preschool Fire Communication
Submitted by:
Coty Kuschinsky, Chief of Staff


February 24, 2025
MSPRA 2024 Superintendent Communicator of the Year

Clarkston Community Schools Superintendent Dr. Shawn Ryan has been named the 2024 MSPRA Superintendent Communicator of the Year. 

December 12, 2024
2024 Gold Medallion Winners

MSPRA’s Gold Medallion Award recognizes outstanding programs or projects that advance education through responsible communication. This year, Berkley School District and Rochester Community Schools were recognized for their programs. 

Past Winners

2024

Berkley School District
What If Berkley Schools Facilities Matched Our Award-Winning Programming?

Rochester Community Schools
Securing Resources for Bright Futures

2023

Ingham Intermediate School District
Eaton RESA Aviation Careers Institute Marketing Campaign

Troy School District
Preparing for Tomorrow 2022 Bond Campaign

2022

Detroit Public Schools Community District
DPSCD Come Home 2022 Alumni Hall of Fame Weekend

Kalamazoo Public Schools
KPS $197 Million Bond Campaign

Oakland Schools
Careers, Not Just Jobs Campaign

2021

Ingham Intermediate School District
2020 Headlee Special Education Restoration Millage

Oakland Schools
Educationally Speaking Podcast

Otsego Public Schools
Propelling Otsego Forward

Waterford School District
Virtual Orientations Program

2024

Tim McAvoy
Utica Community Schools

2023

Micki O'Neil
Ingham ISD

2022

Ashley Kryscynski
Washtenaw ISD

2021

Karen Heath
Berrien RESA

2020

No award due to COVID-19 pandemic

2019

Keely Baribeau
Port Huron Schools

2018

Diane Bauman, APR
Farmington Public Schools

2017

Michelle Ready
Ottawa Area ISD

Inaugural Award

Gerri Allen
MSPRA Executive Director

2024

Dr. Shawn Ryan, Superintendent
Clarkston Community Schools

2023

Jeffery Haase, Superintendent
Otsego Public Schools

2022

Dr. Dedrick Martin, Superintendent
Caledonia Community Schools
(Now at Kalamazoo RESA)

2021

Jeffrey Collier, Superintendent
Saginaw Intermediate School District

NSPRA Honors

2019-2020 
Karen Heath, APR

2015-16
Tom Scheidel, APR

Holly McCaw, APR

Tom Scheidel, APR

Diane Bauman, APR

Micki O'Neil, MBA

Andrew Munson

Ashley Kryscynski

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