Award Winners
2025 Gold Medallion Award Winners
MSPRA is proud to announce the recipients of the 2025 Gold Medallion Award.
MSPRA's Gold Medallion Award recognizes outstanding programs or projects that advance education through responsible communication using the four-step public relations process known as RPIE: Research, Planning, Implementation and Evaluation.
Congratulations to this year's recipients!
Kentwood Public Schools
Kentwood Public Schools-A Destination District: Restructuring Elementary Attendance Boundaries
Submitted by:
Tim Hargis, Director of Communication
Kyra Allen, Communication Coordinator
Sunil Joy, Executive Director of Strategy and Innovation
Ottawa Area ISD
OAISD Special Education Millage Social Media Campain for OAISD and LEAs
Submitted by:
Amy Busse, Senior Communications Specialist
Michelle Ready, Associate Superintendent - Communications and Integrated Marketing
Waterford School District
Stepanski Early Childhood Center Grand Opening
Submitted by:
Sarah Davis, Director of Communications and Community Relations
Jake Tekiele, Video Production Coordinator
Kelly Banister, Department Secretary
2025 Excellence Award Winners
MSPRA is proud to announce recipients of the 2025 Excellence Awards.
MSPRA's Excellence Awards recognize outstanding publications, digital media materials, and other public relations projects across thirteen categories. This year’s winners showcase the creativity and influence shaping the future of school communication.
Congratulations to this year's recipients!
Annual Report
Excellence
Ingham ISD
Ingham ISD Community Report & Profiles of Service
Submitted by:
Sara Parkinson, APR, Communications Coordinator
Micki O'Neil, Chief Communications Officer
Kalamazoo RESA
Kalamazoo RESA Annual Report
Submitted by:
Sandy Barry-Loken, Executive Director Communications & Community Engagement
Nathalie Alwane - Web Master & Accessibility Coordinator
Jake Fredericks - Communications Manager
Destry Kiser - Digital Media Specialist
Lesley Michelle - Communications Specialist
Stephanie Renny - Communications Specialist
Merit
Saginaw ISD
Saginaw ISD: Annual Service Report
Submitted by:
Coty Kuschinsky, Chief of Staff
Calendar
Merit
Berkley School District
Berkley Schools 2024-25 Calendar: Collaboration
Submitted by:
Jessica Stilger, APR, Director of Communications
Kelloggsville Public Schools
KV 2025-2026 School Calendar
Submitted by:
Cassie Groters, Communications Coordinator
Inclusion & Belonging Project
Excellence
Berkley School District
Calendar Highlights
Submitted by:
Jessica Stilger, APR, Director of Communications
Washtenaw ISD
Humans of WISD
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Merit
Royal Oak Schools
Insight Into Learning: Diversity, Equity, and Inclusion
Submitted by:
Amy Murphy, Communications Specialist
Jaret Grisamer, Multimedia Specialist
Infographic
Excellence
Kalamazoo Public Schools
Overview of Kalamazoo Public Schools
Submitted by:
Susan Coney, Chief of Marketing and Communications
Merit
Cedar Springs Public Schools
One Language, Every Response: SRP Digital Safety Infographic
Submitted by:
Amy McCarthy, Assistant Director of Communications and Logistics
Farmington Public Schools
Farmington Public Schools' Cobalt Survey results
Submitted by:
Julie Langdon, Communications Specialist
Troy School District
Leonard Elementary Goals
Submitted by:
Melissa Verduyn, Graphic Design & Web Application Specialist
Marketing Materials
Excellence
Forest Hills Public Schools
FHPS Operating Millage Renewal Campaign
Submitted by:
Elizabeth Brink, Director of Communications
Forest Hills Public Schools
FHPS Operating Millage Renewal - Newsletter specific for the election
Submitted by:
Elizabeth Brink, Director of Communications
Fraser Public Schools
Elementary Open House
Submitted by:
Kristin Sommer, Director of Community Relations
Troy School District
Athens High School Profile
Submitted by:
Melissa Verduyn, Graphic Design & Web Application Specialist
Merit
Caledonia Community Schools
Destination Caledonia: Where People Make the Difference
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Dirk Weeldreyer, Superintendent
Michele Zoet, Executive Secretary to the Superintendent
Farmington Public Schools
Farmington Public Schools 2025 Summer School flyers
Submitted by:
Julie Langdon, Communications Specialist
Farmington Public Schools
Farmington Public Schools' Schools of Choice Campaign
Submitted by:
Julie Langdon, Communications Specialist
Diane Bauman, APR, Director of School and Community Relations
Washtenaw ISD
Washtenaw CTE Branding Guide
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Newsletter
Excellence
Airport Community Schools
Jet Gazette
Submitted by:
Caitlin Boron, Communications/Educational Technology Coordinator
Caledonia Community Schools
The Cal Communicator: Sharing Our Story
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Dirk Weeldreyer, Superintendent
Michele Zoet, Executive Secretary to the Superintendent
Clinton County RESA
Fourth Friday Excellence
Submitted by:
Renee Thelen, Director of Special Education & Communications
Sara Parkinson, Communications Coordinator, Ingham ISD (Contracted with CCRESA)
Farmington Public Schools
Farmington Public Schools' UpDate quarterly newsletter
Submitted by:
Julie Langdon, Communications Specialist
Diane Bauman, APR, Director of School and Community Relations
Merit
Hamilton Community Schools
Hamilton Community Schools Transcript Newsletters
Submitted by:
Zach Harig, District Communications & Marketing Coordinator
Huron Valley Schools
Huron Valley Schools Education Matters E-Newsletter
Submitted by:
Barbara Roethler, Director of Communications and Community Relations
Kimberly Willis, Communications Coordinator
Kent ISD
We Lead Learning Newsletter
Submitted by:
Edith Reyes Justo, Communications Administrative Assistant
Bob Brenzing, Communications & Marketing Assistant
Joy Walczak, Communications Specialist
Katie McClintic, Director of Communications
Max Wicklund, Communications Coordinator
Portage Public Schools
District Extra Community Newsletter
Submitted by:
Kalya Miller, Communications Coordinator
The District Dispatch
Submitted by:
Amy Murphy, Communications Specialist
Royal Oak Schools
The District Scoop
Submitted by:
Amy Murphy, Communications Specialist
Photo
Excellence
Caledonia Community Schools
Branded Purple and Gold
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Walled Lake Consolidated School District
Keith Fun Run
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Merit
Kelloggsville Public Schools
Kelloggsville Rockets Got Talent
Submitted by:
Cassie Groters, Communications Coordinator
Portage Public Schools
A Blast at Water Day
Submitted by:
Kayla Miller, Communications Coordinator
Portage Public Schools
Pride of Black History Month
Submitted by:
Kayla Miller, Communications Coordinator
Portage Public Schools
The Army of Lord Voldemort
Submitted by:
Kayla Miller, Communications Coordinator
Saginaw ISD
Saginaw ISD: Preschool Explorer Photo
Submitted by:
Coty Kuschinsky, Chief of Staff
Saginaw Township Community Schools
Brave Beginnings
Submitted by:
Lori Puckett, Communications Specialist
Saginaw Township Community Schools
Hawk Pride
Submitted by:
Lori Puckett, Communications Specialist
Troy School District
Athens Champion Powerlifting Team Featured on Channel 7
Submitted by:
Alison Hendry, Communications Specialist
Walled Lake Consolidated School District
First Day
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Walled Lake Consolidated School District
Unified Field Day
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Washtenaw ISD
Washtenaw CTE - Engineering & Manufacturing Program
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Washtenaw ISD
Washtenaw CTE - Student Building Industry Program
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Washtenaw ISD
Washtenaw CTE - Welding Program
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Podcast
Excellence
Copper Country ISD
The Copper Cast
Submitted by:
David Sim, Public Communications Specialist
Merit
Troy School District
Smith Construction Update June 2025
Submitted by:
Thomas Butcher, Creative Content Producer
Social Media Campaign
Excellence
Caledonia Community Schools
CCS May 6 Millage Renewal: Keeping Our Community Informed and Engaged
Submitted by:
Kelly Clark, Communications & Public Relations Coordinator
Dirk Weeldreyer, Superintendent
Michele Zoet, Executive Assistant Superintendent's Office
Walled Lake Consolidated School District
Summer Scavenger Hunt
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Merit
Copper Country ISD
What does an ISD do, Anyway?
Submitted by:
David Sim, Community Engagement Specialist
Oakland Schools
CTE Month Social Media Campaign
Submitted by:
Mark Edwards, Communications Specialist
Sheri Collins, Director of Communication Services
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist
Ottawa Area ISD
OAISD Special Education Millage Social Media Campaign for OAISD and LEAs
Submitted by:
Amy Busse, Senior Communications Specialist
Erica Alderink, Digital Graphic Design and Specialist, Communications and Integrated Marketing
Walled Lake Consolidated School District
Millage Mondays Campaign
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Waterford School District
Stepanski Lifelong Learner
Submitted by:
Kelly Banister, Secretary, Communications Department
Sarah Davis, Director of Communications and Community Relations
Special Purpose
Excellence
Clarkston Community Schools
CJHS Open House: Honoring the Past, Embracing the Future
Submitted by:
Kelly Allen, APR, Director of Marketing and Community Relations
Becky Shires, Communications Assistant
Clinton County RESA
Strategic Plan Materials
Submitted by:
Renee Thelen, Director of Special Education & Communications
Sara Parkinson, APR, Communications Coordinator, Ingham ISD (contracted)
Eaton RESA
Teach CTE
Submitted by:
Sara Parkinson, APR, Communications Coordinator, Ingham ISD (contracted)
Alyson Kechkaylo, Ingham ISD
Micki O'Neil, Ingham ISD
Kalamazoo Public Schools
Kalamazoo Public Schools 2025-2030 Strategic Plan
Submitted by:
Susan Coney, Chief of Marketing and Communications
Saginaw ISD
Saginaw ISD: Jerome Preschool Green STEM Curriculum Overlay
Submitted by:
Coty Kuschinsky, Chief of Staff
Dr. Erin Senkowski, Deputy Superintendent of Instructional Programs
Washtenaw ISD
Education Town Hall Advocacy Booklet
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
West Bloomfield School District
The Importance of Branding in Times of Transition
Submitted by:
Rebecca Fannon, Director of Marketing & Public Relations
Andrea Frank, Kendra Montante, Jason Naumann
Merit
Clarkston Community Schools
Young Fives & Kindergarten Welcome Packet
Submitted by:
Kelly Allen, APR, Director of Marketing and Community Relations
Becky Shires, Communications Assistant
C.O.O.R. ISD
MAEEA Salary Survey
Submitted by:
Becky Socia, Administrative Assistant to the Superintendent
Stacy Zirkle, Administrative Assistant to the Superintendent and Board Recording Secretary, Wexford-Missaukee ISD
Forest Hills Public Schools
Jr. Kindergarten Information Booklet to Launch New Program
Submitted by:
Elizabeth Brink, Director of Communications
Mason Public Schools
Mason Public Schools Bulldog Bark Squad
Submitted by:
Sara Parkinson, APR, Communications Coordinator, Ingham ISD (contracted)
Alyson Kechkaylo, Ingham ISD
Saginaw ISD
Saginaw ISD & WNEM TV5: Education Matters
Submitted by:
Coty Kuschinsky, Chief of Staff
Washtenaw ISD
Washtenaw CTE Community Report
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Dr. Ryan Rowe, Director of CTE
Zeeland Public Schools
Zeeland HS Wind Ensemble Michigan Music Conference Program
Submitted by:
Brandy Navetta, Director of Communications and Marketing
Video (Series)
Excellence
Kentwood Public Schools
Through the Eyes of Our Students
Submitted by:
Tim Hargis, Director of Communication
AVES Films
Novi Community School District
Novi Sports Hype Videos
Submitted by:
George Sipple, Supervisor of Communications and Community Engagement
Nick LeTarte, Videographer
Walled Lake Consolidated School District
School of Choice Video Campaign
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Washtenaw ISD
The Future Moves with Us: Washtenaw CTE Student Video Series
Submitted by:
Ashley Kryscynski, Director of Communications & Public Relations
Andrew Munson, APR, Communications Specialist
Dr. Ryan Rowe, Director of CTE
Rhodes Branding
Waterford School District
Classroom 60
Submitted by:
Jane Tekiele, Multimedia Coordinator
Sarah Davis, Director of Communications
Merit
Kent ISD
CareerPrep 2030 Video Series
Submitted by:
Edith Reyes Justo, Communications Administrative Assistant
Joy Walczak, Communications Specialist
Katie McClintic, Director of Communications
Max Wicklund, Communications Coordinator
Bob Brenzing, Communications & Marketing Assistant
Kentwood Public Schools
Welcome to Our School - You Belong Here
Submitted by:
Tim Hargis, Director of Communication
Kyra Allen, Communication Coordinator
Lansing School District
International Baccalaureate
Submitted by:
Mikayla Temple, Content Creator
Ryan Gilding - Communications Manager
Oakland Schools
Video Series: Leading the Way
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist
Royal Oak Schools
Insight Into Learning Video Series
Submitted by:
Amy Murphy, Communications Specialist
Jaret Grisamer, Multimedia Specialist
Saginaw ISD
Superintendent Video Newsletter Series
Submitted by:
Coty Kuschinsky, Chief of Staff
Dr. Jeffrey Collier, Superintendent
Troy School District
TSD Alumni Profiles
Submitted by:
Thomas Butcher, Creative Content Producer
Video (Singular)
Excellence
Cedar Springs Public Schools
Cedar Trails Elementary - Adventure Starts Here
Submitted by:
Amy McCarthy, Assistant Director of Communications and Logistics
Fraser Public Schools
The Success Standard
Submitted by:
Kristin Sommer, Director of Community Relations
Hamilton Community Schools
The History of the Hamilton Hawkeye Logo
Submitted by:
Zach Harig, District Communications & Marketing Coordinator
Waterford School District
Teacher Appreciation Week
Submitted by:
Jane Tekiele, Multimedia Coordinator
Sarah Davis, Director of Communications
Merit
Eastpointe Community Schools
EHS Student-Athletes: I Inspired a Shamrock
Submitted by:
Caitlyn Kienitz, Communications & Marketing Coordinator
Paris McCarthy, Athletic and Activities Director
Forest Hills Public Schools
Jr. Kindergarten Launch Video
Submitted by:
Elizabeth Brink, Director of Communications
Isabella Hulsizer, Communications Specialist
Kim Van Antwerp, Director of Instruction
Forest Hills Public Schools
The Heart of Learning
Submitted by:
Elizabeth Brink, Director of Communications
Isabella Hulsizer, Communications Specialist
Noor Hassan, Eastern High School Senior
Hamilton Community Schools
Retiring Teacher Receives Standing Ovation after Commencement Speech
Submitted by:
Zach Harig, District Communications & Marketing Coordinator
Hamilton Community Schools
A Christmas Vacation' Snow Day Spoof
Submitted by:
Zach Harig, District Communications & Marketing Coordinator
Kentwood Public Schools
We are Kentwood Public Schools - A Destination District
Submitted by:
Tim Hargis, Director of Communication
AVES Films
Kentwood Public Schools
A Look at the KPS New Early Childhood Center
Submitted by:
Tim Hargis, Director of Communication
AVES Films
Kentwood Public Schools
KPS Back to School 2024-25
Submitted by:
Tim Hargis, Director of Communication
AVES Films
Kentwood Public Schools
East Kentwood Students Build a Home
Submitted by:
Tim Hargis, Director of Communication
Kyra Allen, Communication Coordinator
Lansing School District
Sexton Garden Club
Submitted by:
Mikayla Temple, Content Creator
Ryan Gilding, Communications Manager
Lansing School District
Pathway to the Holiday
Submitted by:
Mikayla Temple, Content Creator
Ryan Gilding, Communications Manager
Oakland Schools
Michigan Meals for All
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist
Walled Lake Consolidated School District
WLCSD Class of 2025
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Walled Lake Consolidated School District
Warriors For Warriors Pink Out
Submitted by:
Dan Durkin, Director of Community Relations
Jason Lewis, Communications Specialist
Pamela Cole, Marketing Specialist
Website
Excellence
Clarkston Community Schools
2024 Non-Homestead Millage Renewal
Submitted by:
Kelly Allen, Director of Marketing and Community Relations
Eastpointe Community Schools
Eastpointe Community Schools Strategic Plan
Submitted by:
Caitlyn Kienitz, Communications & Marketing Coordinator
Oakland Schools
Oakland County Outstanding Teacher of the Year Website
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist
Oakland Schools
Whole Child Collaborative Website
Submitted by:
Mark Edwards, Communications Specialist
Sheri Stuart, Director
Brian Beck, Media Production Specialist
Nicholas Booms, Marketing Specialist
Wen Zeng, Website Specialist
Kristi Harrington, Project/Department Assistant
Asha Johnson, Communications Generalist
Ottawa Area ISD
OAISD Improves Website for Ease of Use
Submitted by:
Amy Busse, Senior Communications Specialist
Erica Alderink, Digital and Graphic Design Specialist
Communications & Integrated Marketing
Merit
Fraser Public Schools
Fraser Public Schools' New Website
Submitted by:
Kristin Sommer, Director of Community Relations
Saginaw ISD
Brunkow Preschool Fire Communication
Submitted by:
Coty Kuschinsky, Chief of Staff
Clarkston Community Schools Superintendent Dr. Shawn Ryan has been named the 2024 MSPRA Superintendent Communicator of the Year.
MSPRA’s Gold Medallion Award recognizes outstanding programs or projects that advance education through responsible communication. This year, Berkley School District and Rochester Community Schools were recognized for their programs.
Past Winners
Excellence Award Winners
Gold Medallion Winners
2024
Berkley School District
What If Berkley Schools Facilities Matched Our Award-Winning Programming?
Rochester Community Schools
Securing Resources for Bright Futures
2023
Ingham Intermediate School District
Eaton RESA Aviation Careers Institute Marketing Campaign
Troy School District
Preparing for Tomorrow 2022 Bond Campaign
2022
Detroit Public Schools Community District
DPSCD Come Home 2022 Alumni Hall of Fame Weekend
Kalamazoo Public Schools
KPS $197 Million Bond Campaign
Oakland Schools
Careers, Not Just Jobs Campaign
2021
Ingham Intermediate School District
2020 Headlee Special Education Restoration Millage
Oakland Schools
Educationally Speaking Podcast
Otsego Public Schools
Propelling Otsego Forward
Waterford School District
Virtual Orientations Program
Gerri Allen Outstanding School Communicator Winners
2024
Tim McAvoy
Utica Community Schools
2023
Micki O'Neil
Ingham ISD
2022
Ashley Kryscynski
Washtenaw ISD
2021
Karen Heath
Berrien RESA
2020
No award due to COVID-19 pandemic
2019
Keely Baribeau
Port Huron Schools
2018
Diane Bauman, APR
Farmington Public Schools
2017
Michelle Ready
Ottawa Area ISD
Inaugural Award
Gerri Allen
MSPRA Executive Director
Superintendent Communicator Winners
2024
Dr. Shawn Ryan, Superintendent
Clarkston Community Schools
2023
Jeffery Haase, Superintendent
Otsego Public Schools
2022
Dr. Dedrick Martin, Superintendent
Caledonia Community Schools
(Now at Kalamazoo RESA)
2021
Jeffrey Collier, Superintendent
Saginaw Intermediate School District
NSPRA Honors
NSPRA Front Runners
2019-2020
Karen Heath, APR
2015-16
Tom Scheidel, APR
NSPRA Learning & Liberty Legacy Leaders
Holly McCaw, APR
Tom Scheidel, APR
Diane Bauman, APR
Micki O'Neil, MBA











