Dick Egli APR Scholarship

Dick Egli, APR, Accreditation Scholarship

Purpose  

This scholarship has been established to motivate and support individuals seeking to become accredited in public relations (APR).

The scholarship provides an unrestricted stipend to assist in securing and using funds for fees, materials, courses or other means of preparing an individual to sit before a panel to determine readiness to take the APR examination; once approved by the panel, the individual will subsequently be permitted to take the written examination to become accredited.

About Richard “Dick” A. Egli, APR 

Richard “Dick” A. Egli, APR has been a leader for MSPRA as an organization and its members. He’s the longest-serving MSPRA board member with more than 30 years of dedicated support, and served as president from 1983-84; his recurring and most recent role has been as MSPRA’s APR (Accreditation in Public Relations) liaison to the National School Public Relations Association (NSPRA). 

The APR is considered the gold standard in public relations practice. Dick earned his APR early in his career and has been a steadfast supporter and encourager of others to obtain their accreditation, as well. To honor his service to the MSPRA Board and advocacy of the APR, the MSPRA Board is proud to announce a new, annual $500 scholarship in Dick Egli, APR’s name. This will be awarded to someone committed to pursuing their APR and help with the costs associated with this effort. This scholarship is funded in part by donations from members.

About the APRAPR logo

Established in 1964, the APR designation signifies a high level of skill and competency in the Public Relations field. The APR credential is the public relations profession’s only national post-graduate certification program.

The APR…

  • Signifies a high professional level of experience and competence.
  • Enhances a practitioner’s approach to project planning as well as daily implementation skills.
  • Broadens the knowledge of practitioners working in specialized public relations fields.
  • Demonstrates interest, determination and commitment to self-improvement.
  • Elevates the profession in stature as the number of accredited public relations practitioners grows.
    (Source: PRSA Detroit)

Scholarship application requirements

  • Current membership in the Michigan School Public Relations Association (MSPRA).
  • At least two years of experience in school public relations.
  • An intent to learn and apply the knowledge, skills and abilities (KSAs) required to be successful in the field of public relations.
  • Adhere to the four-step APR process.
  • Review and complete the Examination for Accreditation in Public Relations Application online. 
  • Study and sit for a Panel Presentation.
  • Continue to study and complete the computer-based examination.
  • Demonstrate a commitment to lifelong learning through renewal.
  • Motivation to master the materials necessary to pass the APR Examination.
  • Proposed timeline to complete the process, with a goal of achieving APR status within 1 year of APR application. 
  • Commit to tell your APR Story once completed and accredited to help future candidates in their journey.

Application

The simple application is a statement of up to 250 words explaining why you feel earning your APR is important to you and your work, and how this scholarship would assist in your pursuit of the APR. The application should include a proposed timeline to complete the process with a goal of achieving APR status within one year of APR application.

Timeline

The scholarship will be awarded annually, if there are eligible applicants. 
The application deadline is March 15th. 
The winner will be announced during April, which is nationally recognized as APR month.

Judges

Applications will be judged by a three-person panel consisting of the MSPRA President and two members who are accredited to be appointed by the MSPRA President. In the event there are not two accredited members available, the President may appoint any member to be a judge.   

Funds

Current funding of $500.00 will be offered. This sum may be revised as appropriate to meet inflationary or deflationary pressures and reflect funds available for this purpose.

APR Recommended Study Courses/Practices

Note: A recipient can receive the scholarship once

Questions

Questions may be asked of the MSPRA President or Executive Director by emailing mspraboard@gmail.com. 

Good luck! Start your application here!