Michigan School Public Relation Association

If you’re responsible for communicating with students, staff, parents and local residents
about your school, you need MSPRA – even if “communication” is not part of your job title.

MSPRA celebrates 60 years as a chapter of the National School Public Relations Association!

Membership Benefits

News & Announcements

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MDE Hosting Educator Workforce Job Fairs

Get Connected!

Developing, supporting and sustaining a high-quality, prepared and collaborative education workforce is a high priority of the Michigan Department of Education (MDE). That’s why MDE is targeting this Top 10 in 10 Strategic Goal by hosting three Educator Workforce Job Fairs across the state to connect job seekers and those hiring teachers, subs, bus drivers, custodians, paras, secretaries, admins, and any other education-related positions.

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Mark of Distinction - Exemplary Chapter

It is with great pride that we share with you news that MSPRA has earned the Mark of Distinction as an Exemplary Chapter in the Special Focus Areas: Professional Development/PR Skill Building. The designation recognized the chapter’s work on our “Year-round Program” and Coalition-Building/Collaborative Communication Effort for “Communication Resources for Student Walkouts.” 

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Upcoming Events

  • 4 Jun
    • Northern Michigan PR Gathering
      Date: Jun 4
      Time: 11:30 AM to 1:30 PM
      Location: Char-EM ISD
      Cost: Complimentary
      Calendar: MSPRA Calendar

      Northern Michigan PR gathering planned for June 4!

      Northern Michigan school PR and communications staff, and administrative professionals: Please join us for lunch and conversation about the important role you play in your districts and ISDs when it comes to communicating with students, parents and your community!

      Charlevoix-Emmet ISD and Traverse Bay Area ISD Communications Directors Beth Piehl Eckerle and Heather Jewell,  together with the Michigan School Public Relations Association (MSPRA), are hosting a PR Power Hour on June 4, 2019, at the Char-Em ISD's Charlevoix location. The topic will be: "Making the most of your one-person PR Department." Join your peers and make connections during this hour-long learning program, followed by open discussion about the work you do in your districts. Lunch will be provided by Char-Em ISD. There is no cost to attend. Please RSVP no later than May 28, 2019 (the sooner, the better!)

      Date: Tuesday, June 4, 2019

      Time: 11:30 a.m. to 1:30 p.m. 

      Location: Char-Em ISD Charlevoix office, 08568 Mercer Blvd. Charlevoix, MI  49720

      RSVP by: May 28, 2019 to Beth Piehl Eckerle, via email eckerleb@charemisd.org or phone, (231) 308-0244

  • 18 Jun
    • June Drive-In Conference
      Date: Jun 18
      Location: MELG Building, Lansing, Michigan
      Calendar: MSPRA Calendar

      Be sure to mark your calendars for MSPRA’s Summer Drive-in Conference on Tuesday, June 18 at the MELG Building in Lansing. At the conference, Dr. Jay Marks, Diversity and Equity Consultant with Oakland Schools, will share how we can support Diversity and Equity in our districts and how to communicate about these sensitive topics. Registration information and the full agenda for the conference will be released soon.


  • 25 Oct
    • Fall Drive-in Conference
      Date: Oct 25
      Location: MELG Building, Lansing, Michigan
      Calendar: MSPRA Calendar