Michigan School Public Relation Association

If you’re responsible for communicating with students, staff, parents and local residents
about your school, you need MSPRA – even if “communication” is not part of your job title.

Exemplary Chapter of the National School Public Relations Association for Professional Development and Collaboration

News & Announcements

Communication Awards Now Open

Between March 11, 2021 and May 18, 2021 you can submit entries for the 2021 Superintendent Communicator of the Year, the 2021 Gerri Allen Outstanding School Communicator and the 2020 and 2021 Gold Medallion Awards for programs and projects that advance responsible school communication.  

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MSPRA 2021 Annual Conference

“Leveraging Your School PR Superpowers”

Don your crusader’s cape, grab your magic lasso, slip on your power ring and join us for “Leveraging Your School PR Superpowers” – MSPRA’s virtual Annual Conference on March 11 and 12 both days from 9 a.m.-3:30 p.m.  Registration open through March 9, 2021.

This two-day event will be packed with super-powerful PR energy.  For starters, Lesley Bruinton, APR, 2020-21 National School Public Relations Association (NSPRA) President and Director of Public Relations for the Tuscaloosa City Schools will deliver the keynote address: “The Amazing School PR Superhero.”  

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MSPRA’s 2020 Fall Remote Drive In

MSPRA’s 2020 Fall Remote* Drive In

*Location…Your own office.

A special series over two days designed to fit your budget and schedule!

Thursday, November 19 - 1:00 p.m.-3:30 p.m.

  • Addressing Diversity, Equity, and Inclusion with Dr. Jay Marks, Oakland Schools (1:00-3:00 p.m.)
  • Breakout session (3:00 p.m.-3:30 p.m.)

Friday, November 20 - 9:00 a.m.-Noon

  • Creating Better Videos with Holly McCaw, Otsego Public Schools & Rick Witham, Muskegon Area ISD (9:00-10:15 a.m.)
  • How to Connect with Your Legislators in this New Cycle presented by Chris Glass, West Michigan Talent Triangle (10:30 a.m.-11:30 a.m.)
  • Breakout session (11:30 a.m.-noon)
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