Michigan School Public Relation Association

About MSPRA

Exemplary Chapter of the National School Public Relations Association for Professional Development.

If you’re responsible for communicating with students, staff, parents and local residents about your school, you need MSPRA – even if “communication” is not part of your job title.

News & Announcements

July 29, 2026

July 2026 InSiDe Update

The July issue of InSiDe Update is now available, featuring updates on statewide literacy initiatives, AI guidance for K-12 schools and upcoming professional learning opportunities. This edition also highlights innovative work from local ISDs, including KRESA's PreK Learning Lab and Wayne RESA's Disciplinary Literacy in Action Conference.

You'll also find the latest MiSEN updates, nomination information for the 2027 Michigan Superintendent of the Year and details on upcoming MAISA institutes and membership meetings.

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June 30, 2026

June 2026 InSiDe Update

The June issue of InSiDe Update is now available, featuring summer learning opportunities, statewide initiatives and resources for ISD and district leaders. This edition highlights literacy coaching and attendance support efforts, updates on Michigan's Continuity of Operations Planning Guide and DataHub Strategic Roadmap, and upcoming AI events.

You'll also find information on upcoming leadership institutes, conferences and professional learning opportunities focused on literacy, math, AI and family engagement.

Read Full Article

June 10, 2026

May 2026 InSiDe Update

The May issue of InSiDe Update is now available, featuring updates from MDE, literacy and math initiatives from across Michigan, and stories highlighting innovation in education. This edition includes Bay-Arenac ISD’s apprenticeship recognition program, new AI guidance and survey opportunities, and efforts to strengthen literacy statewide.

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April 9, 2026

Summer Drive-in Registration now OPEN

“Soup up your Videos; Hear from the State Supt.”

Ready to boost your videos, even if you’re short on time, staff or resources? Looking for ADA compliance tips? Want to hear from the State Superintendent? Join us on June 25 for the MSPRA Summer Drive-in Conference at the MELG Building in Lansing! This all-day, in-person event, “Soup up your Videos; Hear from the State Supt” kicks off with Lights, Camera, Connection: Using Film to Strengthen School Communications, followed by tips for Tackling new ADA Compliance Audio and Video requirements. Registration closed June 17, 2026.

More News & Annoucements

July 29, 2026

July 2026 InSiDe Update

The July issue of InSiDe Update is now available, featuring updates on statewide literacy initiatives, AI guidance for K-12 schools and upcoming professional learning opportunities. This edition also highlights innovative work from local ISDs, including KRESA's PreK Learning Lab and Wayne RESA's Disciplinary Literacy in Action Conference.

You'll also find the latest MiSEN updates, nomination information for the 2027 Michigan Superintendent of the Year and details on upcoming MAISA institutes and membership meetings.

Read Full Article

June 30, 2026

June 2026 InSiDe Update

The June issue of InSiDe Update is now available, featuring summer learning opportunities, statewide initiatives and resources for ISD and district leaders. This edition highlights literacy coaching and attendance support efforts, updates on Michigan's Continuity of Operations Planning Guide and DataHub Strategic Roadmap, and upcoming AI events.

You'll also find information on upcoming leadership institutes, conferences and professional learning opportunities focused on literacy, math, AI and family engagement.

Read Full Article

June 10, 2026

May 2026 InSiDe Update

The May issue of InSiDe Update is now available, featuring updates from MDE, literacy and math initiatives from across Michigan, and stories highlighting innovation in education. This edition includes Bay-Arenac ISD’s apprenticeship recognition program, new AI guidance and survey opportunities, and efforts to strengthen literacy statewide.

Read Full Article

April 9, 2026

Summer Drive-in Registration now OPEN

“Soup up your Videos; Hear from the State Supt.”

Ready to boost your videos, even if you’re short on time, staff or resources? Looking for ADA compliance tips? Want to hear from the State Superintendent? Join us on June 25 for the MSPRA Summer Drive-in Conference at the MELG Building in Lansing! This all-day, in-person event, “Soup up your Videos; Hear from the State Supt” kicks off with Lights, Camera, Connection: Using Film to Strengthen School Communications, followed by tips for Tackling new ADA Compliance Audio and Video requirements. Registration closed June 17, 2026.

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Membership Benefits

Become a Member of MSPRA! As a member of MSPRA, you will connect with other professionals in school communication. If you have a question or an issue, there is a bank of experienced colleagues that you can call. Join Now!

Professional Development Reduced registration rates at MSPRA seminars and conferences, designed especially for communicators concerned with the future of education in Michigan.

Awards and Recognitions An annual event open to all members for a minimal fee. Each entry receives a complete evaluation. Award Recipients

Daily News Feed Often featuring bellwether education-related stories that are making headlines in Michigan (and/or the nation) delivered to your inbox every morning.

Resources Our members-only collection of public relations resources are contributed by members for members. MSPRA Resources

Listserv You can access the skills and expertise of our entire membership with just a few keystrokes.

Member Testimonials

Ashley Kryscynski, MSW, Director of Communications and Public Relations, Washtenaw ISD To say I'm beyond grateful for MSPRA would be an understatement! As someone who did not come from a public relations background, my MSPRA colleagues have offered me a wealth of knowledge and resources so I can best serve my district. They've generously provided support for everything from the mundane to full scale crises, and I know they always have my back.

Zach Harig, Communications & Marketing Coordinator, Hamilton Community Schools Being new to the school PR and communications world, MSPRA helped connect me to experienced professionals and resources to help me learn and better myself. MSPRA helps you develop a list of trusted colleagues that you can turn to in a moment of need or celebration, no matter the situation.

Susan Coney, Executive Director of Marketing and Communications, Kalamazoo Public Schools MSPRA provides top-notch training and resources. But most importantly, its passionate and knowledgeable members are there to provide support, offer suggestions, cheer you on, or lift you up when things are challenging. It is a great feeling to know there is a cadre of talented, and caring school PR professionals across the state available at assist when needed. There isn't a better SPRA than the award-winning Michigan chapter.

Karen Heath, Director of Communications, Berrien RESA At MSPRA, we are a family. Members truly care about each other and are always willing to lend a hand. Not only do they understand both the challenges and joys of being a school communicator, but this network of talented professionals also openly shares resources, serves as thought a partner, provides guidance in times of uncertainty, and offers a shoulder to lean on in the most difficult situations. I could not do my job well without the support of MSPRA. I am very grateful and proud to be a member of this association.

Robert Tolbert, MBA, M.Ed. - Dir. School Com. Rel. & Pupil Accounting, Ferndale Public Schools MSPRA has cultivated an environment of collaboration and learning from each other. When faced with a new project or difficult situation, members are always willing to share their knowledge, experience, and resources because, in the end, we are all in this together.

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