Amplify Awards
MSPRA's Amplify Award recognizes integrated communication campaigns that elevate a message across multiple channels and demonstrate meaningful impact. This is a merit-based award; any entry that scores 80% or higher on the rubric will be recognized for excellence in strategic integration. It is the ideal category for showcasing how a unified, multi-platform strategy can effectively reach audiences and reinforce priorities.
This award is open to any project fitting the submission criteria completed during the previous year (July 1 - June 30). Entries must be submitted by a current, good-standing member of MSPRA or NSPRA. The fee is $50, limit of one. The submission window for 2026 is open May 1, with all materials due by June 30.
Submission Requirements
All submissions must be structured as a single PDF file with the following requirements:
- Page 1 - Cover page with entry information
- Page 2 - Summary of the communication challenge or opportunity, stated objectives or desired outcomes, alignment to district priorities or values, target audiences, and key messages
- Page 3 - Overview of the plan or approach, an explanation of why tactics and channels were selected, a description of at least three coordinated tactics, and a brief timeline
- Page 4 - Summary of results tied to the objectives or desired outcomes, including quantitative metrics, qualitative indicators, and a reflection on lessons learned and opportunities for improvement
- Pages 5-8 - Additional supporting materials as needed, including samples from each tactic or channel
- Total entry should not exceed 8 pages
Scoring Rubric
Please view the rubric prior to submission. Each prompt in the rubric is worth up to 5 points, totaling 60 possible points. Submissions are judged on their individual merit, and not competitively against each other. Submissions scoring 48 or higher (80%), will be recognized with the Amplify Award.
Purpose and Alignment (25% of total score)
- Is the communication challenge or opportunity clearly articulated?
- Do the stated objectives align with district or organizational priorities and values?
- Are target audiences and key messages clearly identified?
Tactics and Integration (25% of total score)
- Is there evidence of at least three coordinated, multi-channel tactics?
- Are the selected platforms and channels appropriate for the intended audiences?
Is there clear strategic intent behind the choice of tactics, including thoughtful or innovative use of tools where appropriate?
Quality and Cohesion (25% of total score)
- Is branding consistent and recognizable across all campaign elements?
- Is the written and visual content professional, accessible, and aligned with industry standards?
- Are key messages clear, compelling, and reinforced consistently across tactics?
Results and Effectiveness (25% of total score)
- Are quantitative metrics tracked and reported (e.g., engagement, attendance, reach, participation, voting results, etc.)?
- Are qualitative indicators provided (e.g., feedback, testimonials, stakeholder responses, surveys, comments)?
- Does the submission include reflection on lessons learned and potential future improvements?
