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Conference Keynote: "Happiness Advantage"

At the 20/20 MSPRA Annual Conference, team members from Genesee Intermediate School District (GISD) will share key points from“The Happiness Advantage.”  Based on research by Harvard positive psychology expert and New York Times bestselling author, Shawn Achor, “The Happiness Advantage” shows how being positive results in more resilient, adaptable, and successful people and organizations. The conference will also feature breakout and skill sessions on key topics geared for both the new School PR Professional as well as the seasoned School PR Pro. 

See events page for more details.  Registration is now open.



October 11, 2019
60th Anniversary Greeting from NSPRA
MSPRA is an Exemplary Chapter
Only one of six in the nation

MSPRA has been named an Exemplary Chapter of the National School Public Relations Association (NSPRA) for the 10th year in a row! Only six NSPRA chapters were so honored this year. The recognition is a wonderful birthday gift as our members continue to celebrate our 60th Anniversary. This achievement is the result of winning two Mark of Distinction Awards, one for Professional Development and one for Collaboration. Michigan is the only chapter to receive two awards. MSPRA leaders will receive the awards at NSPRA's Annual Seminar in Washington, D.C. in July.

Mark of Distinction

MSPRA is proud to have earned the following National School Public Relations Association Marks of Distinction as an Exemplary Chapter:


  • Year-round Program
  • Coalition Building


  • Year-round Program
  • Coalition Building


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-long Program


  • Professional Development/PR Skill-Building


  • Professional Development/PR Skill-Building