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Conference Keynote: "Happiness Advantage"

At the 20/20 MSPRA Annual Conference, team members from Genesee Intermediate School District (GISD) will share key points from“The Happiness Advantage.”  Based on research by Harvard positive psychology expert and New York Times bestselling author, Shawn Achor, “The Happiness Advantage” shows how being positive results in more resilient, adaptable, and successful people and organizations. The conference will also feature breakout and skill sessions on key topics geared for both the new School PR Professional as well as the seasoned School PR Pro. 

See events page for more details. 



MSPRA Announces Award Winners

Dr. Robert Shaner, superintendent of Rochester Community Schools, is this year's Superintendent Communicator of the Year.  

Keely Baribeau, communications director at Port Huron Schools, is the Gerri Allen Outstanding School Communicator of the Year.

The Rochester Community Schools "RCS Stakeholders Are Safe, Valued and Respected" initiative has received a Gold Medallion Award.  

Congratulations to all!  For more details, see the.Awards page.

September 25, 2019
10/25/19 Drive-In Conference

Registration is now closed for MSPRA's 10/25/19 Drive-In Conference:  "Get Them Hired! Team Up With Your Human Resources Department to Bring the BEST to Your District."  Click here to read more about it.

September 25, 2019
EEE Communication Toolkit Available

Eastern Equine Encephalitis (EEE) is a mosquito-borne disease with confirmed human cases in Michigan--including three that were fatal.  The Michigan Department of Health and Human Services (MDHHS) strongly advises Michigan residents to protect themselves from mosquito bites. 

To aid in your communication efforts, MSPRA has developed an EEE Communication Toolkit in partnership with the Michigan Association of Secondary School Principals (MASSP) and the Michigan Association of Intermediate School Administrators (MAISA). 

Registration open for June 18 Drive-In Conference

MSPRA's June 18, 2019 Drive-In Conference is now open for registration.

You'll want to attend this highly-valued session about these critical topics.

"Diversity, Equity & Cultural Sensitivity for School Communicators" with Dr. Jay Marks, Diversity and Equity Consultant with Oakland Schools. This day-long training session will be packed with practical tips and strategies for communicating about diversity and equity in your everyday work. Plus, you'll learn how to help facilitate community conversations around these essential subjects.

Read the complete program description.

Register by June 13, 2019.

Mark of Distinction

MSPRA is proud to have earned the following National School Public Relations Association Marks of Distinction as an Exemplary Chapter:


  • Year-round Program
  • Coalition Building


  • Year-round Program
  • Coalition Building


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-long Program


  • Professional Development/PR Skill-Building


  • Professional Development/PR Skill-Building