Annual MSPRA Conference

Thanks to all who attended MSPRA's 2026 Annual Conference, "Beyond the BAYsics: Connecting Our Communities."

Nearly 120 people attended, including registrants, outside speakers and sponsors.

Our opening keynote speaker, NSPRA President Kelly Wachel, APR, highlighted the vital role school communicators play in supporting public education and strengthening trust within our communities. Later on Thursday, Dr. Shawn Bishop, MASA deputy executive director, led a buzz-worthy AI general session that he has been sharing across the nation. On Friday, Cindy Warner, APR, NSPRA’s 2025 School Communicator of the Year, delivered a keynote on the importance of networking and the power of mentor and mentee relationships. Our closing speaker, John Shelton, vice president of marketing and sales for Zehnder’s in Frankenmuth, shared valuable insights on marketing and elevating the guest experience.

The conference also featured a general session panel with award-winning communicators, six breakout sessions and expanded networking opportunities that allowed attendees to connect, collaborate and grow professionally. We were also proud to honor our 2025 Superintendent Communicator of the Year, our 2025 Gerri Allen Outstanding School Communicator of the Year, our 2025 Rising Star and other MSPRA award recipients.

Special thanks to the MSPRA Professional Development Committee for planning an outstanding eventt.