Michigan School Public Relation Association

About MSPRA

Exemplary Chapter of the National School Public Relations Association for Professional Development.

If you’re responsible for communicating with students, staff, parents and local residents about your school, you need MSPRA – even if “communication” is not part of your job title.

News & Announcements

Join MSPRA for our annual kick-off on September 10 at noon! Registration link: https://forms.gle/XdRo8BGhfEWh6rCW7

August 26, 2025

Mission Possible - Connect, Collaborate, Communicate!

Mark your calendars and REGISTER TODAY for this year's kick-off with MSPRA. Join us September 10, 2025, from 12–1 p.m.

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Holly McCaw, APR, Director of Otsego Public Schools holds her award after being honored by her Board of Education.

August 15, 2025

NSPRA Learning Liberty Legacy Leader Award

Holly McCaw, APR, Honored in July 2025 at the NSPRA Annual Seminar in Washington, D.C.

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August 11, 2025

July 2025 InSiDe Update

The latest edition of InSiDe is now available, highlighting innovative programs, professional learning opportunities and resources for ISD leaders across Michigan.

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August 9, 2025

Back to School Buzz: Hot Topics for Communicators

Monday, August 11 from 1:00 - 2:00 p.m.

Join Mark Snyder, Director of Communications and Marketing at Lake Orion Community Schools, for our Back to School Buzz: Hot Topics for Communicators and get prepared for the start of the school year. Register now for this no-fee seesion.

More News & Annoucements

August 26, 2025

Mission Possible - Connect, Collaborate, Communicate!

Mark your calendars and REGISTER TODAY for this year's kick-off with MSPRA. Join us September 10, 2025, from 12–1 p.m.

Read Full Article

August 15, 2025

NSPRA Learning Liberty Legacy Leader Award

Holly McCaw, APR, Honored in July 2025 at the NSPRA Annual Seminar in Washington, D.C.

Read Full Article

August 11, 2025

July 2025 InSiDe Update

The latest edition of InSiDe is now available, highlighting innovative programs, professional learning opportunities and resources for ISD leaders across Michigan.

Read Full Article

August 9, 2025

Back to School Buzz: Hot Topics for Communicators

Monday, August 11 from 1:00 - 2:00 p.m.

Join Mark Snyder, Director of Communications and Marketing at Lake Orion Community Schools, for our Back to School Buzz: Hot Topics for Communicators and get prepared for the start of the school year. Register now for this no-fee seesion.

> More News & Events

Membership Benefits

Become a Member of MSPRA! As a member of MSPRA, you will connect with other professionals in school communication. If you have a question or an issue, there is a bank of experienced colleagues that you can call. Join Now!

Professional Development Reduced registration rates at MSPRA seminars and conferences, designed especially for communicators concerned with the future of education in Michigan.

Awards and Recognitions An annual event open to all members for a minimal fee. Each entry receives a complete evaluation. Award Recipients

Daily News Feed Often featuring bellwether education-related stories that are making headlines in Michigan (and/or the nation) delivered to your inbox every morning.

Resources Our members-only collection of public relations resources are contributed by members for members. MSPRA Resources

Listserv You can access the skills and expertise of our entire membership with just a few keystrokes.

Member Testimonials

Ashley Kryscynski, MSW, Director of Communications and Public Relations, Washtenaw ISD To say I'm beyond grateful for MSPRA would be an understatement! As someone who did not come from a public relations background, my MSPRA colleagues have offered me a wealth of knowledge and resources so I can best serve my district. They've generously provided support for everything from the mundane to full scale crises, and I know they always have my back.

Zach Harig, Communications & Marketing Coordinator, Hamilton Community Schools Being new to the school PR and communications world, MSPRA helped connect me to experienced professionals and resources to help me learn and better myself. MSPRA helps you develop a list of trusted colleagues that you can turn to in a moment of need or celebration, no matter the situation.

Susan Coney, Executive Director of Marketing and Communications, Kalamazoo Public Schools MSPRA provides top-notch training and resources. But most importantly, its passionate and knowledgeable members are there to provide support, offer suggestions, cheer you on, or lift you up when things are challening. It is a great feeling to know there is a cadre of talented, and caring school PR professionals across the state available at assist when needed. There isn't a better SPRA than the award-winning Michigan chapter.

Karen Heath, Director of Communications, Berrien RESA At MSPRA, we are a family. Members truly care about each other and are always willing to lend a hand. Not only do they understand both the challenges and joys of being a school communicator, but this network of talented professionals also openly shares resources, serves as thought a partner, provides guidance in times of uncertainty, and offers a shoulder to lean on in the most difficult situations. I could not do my job well without the support of MSPRA. I am very grateful and proud to be a member of this association.

Robert Tolbert, MBA, M.Ed. - Dir. School Com. Rel. & Pupil Accounting, Ferndale Public Schools MSPRA has cultivated an environment of collaboration and learning from each other. When faced with a new project or difficult situation, members are always willing to share their knowledge, experience, and resources because, in the end, we are all in this together.

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