We used the 02/28/2020 MDE and MDHHS Guidance Memo as an information base, coupled it with best practices in communication, lots of health department resources, and the experience of several MSPRA members who have been dealing with this, to carefully craft toolkit that will help schools inform their stakeholders with consistent and approved messaging. Feel free to use it and share it with others.
This Toolkit for Communicating about Coronavirus Disease 2019 (COVID-19) has been reviewed by representatives from the Michigan Department of Education (MDE), the Michigan Department of Health and Human Services (MDHHS), the Michigan Association of Superintendents and Administrators (MASA) and the Michigan Association of Intermediate School Administrators (MAISA). All sample materials have been used with permission.
We are indebted to the tireless MSPRA PR professionals who worked many hours on this important effort. We also appreciate our contacts at MDE, MDHHS, MASA and MAISA for their content reviews. And, we thank those who graciously gave us permission to share their communiqués.
We are truly in this together.
Remember, this toolkit is intended to support your communication efforts. But, this is a public health issue. Please direct any questions or inquiries about COVID-19 to your local health department.