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Come to MSPRA's Annual Conference on March 15 and 16 and learn how to improve your district's communication strategies using the Gold Standard in public relations; the RPIE process. Sessions will focus on Research, Planning, Implementing and Evaluating your communication practices. Whether you are seeking to strengthen relationships with your district's constituents, or laying the foundation for your school's next marketing campaign, the RPIE process can help you develop a plan, strategies and program that work!

Each Annual Conference session will feature a different aspect of the RPIE process.
Learn about: • Incorporating a positive mental health initiative at your school • Knowing when to use a survey vs. a focus group • Marketing Career and Technical Education to recruit students • Creating and maintaining your brand • Reinventing your district's on-boarding process • Using data to better promote your district • Communicating school finances in easy-to-understand terms • And so much more!  See the agenda.

Invest in yourself.  Register now through March 12, 2018 for the conference.  (Hurry $250 early-bird registration for members ends February 23.)  If you have a question about registration, please contact Danielle:

Remember to reserve a room at the H Hotel for your stay in Midland.  Discounted room rate ($140/single) available until February 21, 2018. 

Following dinner on March 15, join your MSPRA colleagues for a fun scavenger hunt of Downtown Midland. This will be a great opportunity to connect and network with school PR pros outside of the formal conference setting. The scavenger hunt will take teams to various Downtown Midland restaurants and establishments (within walking distance of the H Hotel) as each team works to collect different items and answer trivia questions about the businesses. If you want to take part in the scavenger hunt, please sign up here by March 6.

And, while you're at it, be sure to pre-register for Thursday's exclusive Peer-to-Peer Review session to have your work analyzed for strengths and improvement areas while brainstorming with other communication professionals. The Peer-to-Peer activity will have its own time slot on 3/15 before dinner and won't compete with any other conference events.  See more details below.  

Get a second Opinion at the conference

MSPRA's Peer-to-Peer Review is an exclusive opportunity for MSPRA Annual Conference attendees to have your work analyzed for strengths, improvement areas, opportunities and creative brainstorming by fellow communication professionals. Reviewed work can be the seed of an idea in development, or a just-completed marketing campaign, or a video you would like viewed by a fresh set of eyes-whatever will help you improve your media and its effectiveness.

This opportunity will be held at the conference on Thursday, March 15 from 4:45 p.m.-5:30 p.m. and will not compete with any other session. We are requesting pre-registration so that enough reviewers can be scheduled and so that they can spend time with your submissions prior to the review session.

The Peer-to-Peer Review Pre-Registration is open through Friday, February 23, 2018. Please use the pre-registration form to submit your program, campaign and/or media to be included in the March 15th Peer-to-Peer Review Session no later than Friday, February 23, 2018.

If you have questions, please contact Keely Baribeau, or (810) 984-3101 x4021.

Thank you.






Communication Plan Action Lab draws 50+ 

We learned what successful communicators know: Plan your work and work your plan. 

Thanks to presenter Adrienne Leon, APR, from Albany, NY, for teaching us how to use Research, Planning, Implementation and Evaluation--the gold standard in communication planning--to develop a strategic communication plan.  We came away with tools to help us focus our efforts, remain mission-driven, and let go of things that aren't part of the plan.  


70 AttendED june ADA Action lab

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This ADA Action Lab WAs generously PRESENTED AND sponsored by: 

                 Foxbright logo - smarter_trans 




Want to be an MSPRA SPONSOR? 

We have a NEW SPONSOR MENU  and deadline.  Please check it out!





ARE YOU READY for the best PD this year?

Annual 2018 Conference Check List:

< See details at left. 



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