MSPRA 2016 Annual Conference sees 60+ Attend

MSPRA's 2016 Annual Conference on Thursday, March 17 and Friday, March 18 at Weber's Inn in Ann Arbor featured two days packed with learning, networking, and new ideas that participants could immediately apply to their work back home.

Thursday's keynote speaker, internationally-known and popular NSPRA presenter, Brian Woodland, APR, of the Peel District School Board  in Ontario, Canada, shared school PR lessons learned from country music songs.  He also offered a breakout session on how to better promote Career and Technical Education.

Friday's keynote speaker, Larry Johnson, Executive Director of Public Safety and School Security, Grand Rapids Public Schools, and President of the National Association of School Safety & Law Enforcement Officials helped us  "Be Ready for Anything" by sharing tips and stories on Crisis Management & Communication in the School Environment.

In between our keynoters, we had a wealth of opportunities to learn new tips and strategies in breakout sessions and during the breaks.   Topics included:

  • Tips to Make Your PR Program Sing!
  • Making or Breaking the Image of Public Ed & Career Tech!
  • Digital Marketing Planning
  • Leveraging Small Town Resources for BIG City Impact
  • Websites that Top the Charts & Meet ADA Compliance Laws
  • Making & Posting Movie Clips that Rock!
  • The latest on what we can and can't do during elections 
  • Plus a new ruling on the Telephone Consumer's Protection Act

Thank you to our conference sponsorS:

School Messenger 

Default LunchTray Logo 


Blackboard Web Logo

 Foxbright logo (new) 300x300 


In their own words about the 2016 Annual MSPRA Conference:

"THANK YOU THANK YOU THANK YOU for all your work and planning to make this event happen. I go home feeling energized and ready to try so many new ideas."

"This was so helpful. As a new school PR person, it was so nice to know I'm not alone and meet the other people out there doing the same thing I am."

"Well done! The conference was extremely well organized and careful thought was placed on the discussion topics."


The Natonal School Public Relations Association (NSPRA)'s Annual Seminar is July 17 -20 in Chicago. To learn more, go to