over 60 attended 2018 annual Conference 

Special Thanks to :

 No MSPRA Logo-Sponsors only for website posting

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Participants at MSPRA's Annual Conference on March 15 and 16 learned how to improve their district's communication strategies using the Gold Standard in public relations; the RPIE process. Sessions focused on Research, Planning, Implementing and Evaluating communication practices.

Topics included: • Incorporating a positive mental health initiative at your school • Knowing when to use a survey vs. a focus group • Marketing Career and Technical Education to recruit students • Creating and maintaining your brand • Reinventing your district's on-boarding process • Using data to better promote your district • Communicating school finances in easy-to-understand terms • Talking about walking out.

If you  missed it, the  next Professional Development opportunity is Monday, June 25, 2018. 
A one-day Drive-In Conference will be held in Lansing.  Watch this space for more details. 

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Communication Plan Action Lab draws 50+ 

We learned what successful communicators know: Plan your work and work your plan. 

Thanks to presenter Adrienne Leon, APR, from Albany, NY, for coming to Michigan on October 26, 2017 and teaching us how to use Research, Planning, Implementation and Evaluation--the gold standard in communication planning--to develop a strategic communication plan.  We came away with tools to help us focus our efforts, remain mission-driven, and let go of things that aren't part of the plan.  

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IMG_6200-Kimberly OCR

IMG_6245-Judson 

IMG_6350-Rae Ann 

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