More Than 60 Attended 2018 Annual Conference 

Special Thanks To Sponsors :

 No MSPRA Logo-Sponsors only for website posting

Participants at MSPRA's Annual Conference on March 15 and 16 learned how to improve their district's communication strategies using the Gold Standard in public relations; the RPIE process. Sessions focused on Research, Planning, Implementing and Evaluating communication practices.

Topics included: • Incorporating a positive mental health initiative at your school • Knowing when to use a survey vs. a focus group • Marketing Career and Technical Education to recruit students • Creating and maintaining your brand • Reinventing your district's on-boarding process • Using data to better promote your district • Communicating school finances in easy-to-understand terms • Talking about walking out.

If you missed it, the next Professional Development opportunity is Monday, June 25, 2018. 
A one-day Drive-In Conference will be held in Lansing.  

Communication Plan Action Lab draws 50+ 

We learned what successful communicators know: plan your work and work your plan. 

Thanks to presenter Adrienne Leon, APR, from Albany, NY, for coming to Michigan on October 26, 2017 and teaching us how to use Research, Planning, Implementation and Evaluation--the gold standard in communication planning--to develop a strategic communication plan.  We came away with tools to help us focus our efforts, remain mission-driven, and let go of things that aren't part of the plan.  

Want to be an MSPRA sponsor? 

We have a new sponsorship menu! Questions about sponsorship can be directed to the Sponsorship Chair.

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