MSPRA 2016 Annual Conference in Ann Arbor
MSPRA's 2016 Annual Conference is set for Thursday, March 17 and Friday, March 18 at Weber's Inn in Ann Arbor.  Join your colleagues for two days packed with learning, networking, and new ideas that you can immediately apply to your work back home.

Our keynote speaker is internationally-known and popular NSPRA presenter, Brian Woodland, APR, of the Peel District School Board  in Ontario, Canada.  Prepare to laugh, learn, and be rejunvenated as Brian shares school PR lessons learned from country music songs.  He will also offer a breakout session on how to better promote Career and Technical Education. 

Click here  to access the registration flier.  Click here  to register for the conference.  

To reserve your hotel room, contact Weber's Inn. Hotel reservations must be made before February 15, 2016, by phone at 800-443-3050 to receive the special $129 single or double room rate. Please refer to the Michigan School Public Relations Association group MSPRA031716 when you call.


Social Media Action Lab sees more than 55 attend

The October 29th session with Shane Haggerty, director of marketing and technology for Tolles Career & Technical Center in Plain City, Ohio, was filled to capacity.

Shane's Next Level Social Media focused on a strategic approach to content development, social media ad campaigns, cross-promotional campaigns with traditional tactics, and various quick-hit engagement tactics to help move audiences to action. This morning hands-on think tank and strategy lab gave attendees actionable ideas for how to take their social media channels to the next level with an extended look at newer platforms like Instagram, Vine and Pinterest.

During the afternoon session, Shane helped participants take their existing district communication plans and integrate social media and content strategies directly into them. They also learned how to implement "mini-campaigns" to complement existing tactics, as well as management and measurement practices to streamline and provide efficiency to an effective social media plan.


 Thank you to our sponsor of the fall drive-in:

School Messenger 


MSPRA's Annual Conference is March 17 and 18, 2016 at Weber's Inn in Ann Arbor.  Mark your calendar now.

You can register for the conference here