Social Media Action Lab sees more than 55 attend
The October 29th session with Shane Haggerty, director of marketing and technology for Tolles Career & Technical Center in Plain City, Ohio, was filled to capacity.
Shane's Next Level Social Media focused on a strategic approach to content development, social media ad campaigns, cross-promotional campaigns with traditional tactics, and various quick-hit engagement tactics to help move audiences to action. This morning hands-on think tank and strategy lab gave attendees actionable ideas for how to take their social media channels to the next level with an extended look at newer platforms like Instagram, Vine and Pinterest.
During the afternoon session, Shane helped participants take their existing district communication plans and integrate social media and content strategies directly into them. They also learned how to implement "mini-campaigns" to complement existing tactics, as well as management and measurement practices to streamline and provide efficiency to an effective social media plan.
Thank you to our sponsor of the fall drive-in: