Social Media Action Lab set for Oct. 29

Shane Haggerty is the director of marketing and technology for Tolles Career & Technical Center in Plain City, Ohio. He also owns The Public Assembly, an educational marketing and engagement consultancy. He has spent more than 15 years working in various roles in education from teacher to administrator, and has worked in school communications for a decade. He holds degrees from Huntington University, University of Dayton, and Xavier University and is a former president and board member of the Ohio School Public Relations Association.

Morning Session - Next Level Social Media Workshop

A workshop that goes beyond Facebook or Twitter 101, Next Level Social Media will provide an in-depth focus on advanced social media approaches so they are meaningful and measurable. This workshop will focus on a strategic approach to content development, social media ad campaigns, cross-promotional campaigns with traditional tactics, and various quick-hit engagement tactics that can help move your audience into action. This half-day, hands-on think tank and strategy lab will have attendees walking away with actionable ideas for how to take your social media channels to the next level with an extended look at newer platforms like Instagram, Vine and Pinterest.

Afternoon Session - Taking Action: Implementing & Integrating Your Next Level Social Media Strategy

This workshop will help participants take existing district communication plans and integrate social media and content strategies directly into them. Participants will also learn how to implement "mini-campaigns" to complement existing tactics, as well as management and measurement practices that will streamline and provide efficiency to an effective social media plan.

Date: Thursday, October 29, 2015

Location: Lansing Hyatt Place - Eastwood Towne Center

2401 Showtime Drive

Lansing, Michigan 48912

Time: 9am-4pm

Cost:  $85 member/$95 non-member (includes lunch) 

To register via mail or fax click here .

Click  here to access online registration.







Mark your calendar now for the social media action lab on Thursday, October 29.  

Online registration  is now available.