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Advancing Education Through Responsible Communication

 NSPRA's Mark of Distinct 2016Members of the Michigan School Public Relations Association (MSPRA) are public relations and communication specialists, superintendents and board members, community educators and teacher association directors, curriculum specialists, teachers and college professors and students.  >Learn More

Thank you to our 2017 
Annual Conference Sponsors:

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MSPRA Annual Conference is March 16 & 17, 2017 in Ann Arbor

Plan now for two days of real-life, real-time professional development that will really transform your work.  


Registration is now open for the 2017 Michigan School Public Relations Association Annual Conference to be held March 16 and 17 at Weber's Inn, located in Ann Arbor, Michigan. Don't delay. Take advantage of the early bird pricing until February 24, 2017. See the conference flier  for more details.


This year's theme: School Communicators are Indispensable!

Speakers will share tips and resources to help you not only feel more confident in your career, but also make your job easier. It is also an excellent opportunity to network with your colleagues from around the state, learn about each other's best practices, exchange ideas and have fun!


Thursday, March 16 will feature Tom DeLapp, APR, President-Elect of the National School Public Relations Association (NSPRA) from Rocklin, CA. Tom will present: "School Communicators are Indispensable" followed by a session on "Treading the Fine Line Between Public Relations and Legal Strategies." Winning in the court of law is one thing.....winning in the court of public opinion is another. In this session, Tom will give us the tips, techniques and strategies we need to navigate a mixed-media firestorm in today's instantaneous Internet environment.


Friday's keynote session with Special Agent Gary Galdes, Detroit FBI office, will feature Active Shooter Training. It could happen at your school any time.  So, be prepared!  Plus, Gary will show us how agencies can work together as part of a collaborative communication team (Joint Information Center) during times of crisis.


Additional Topics include:

  • Learning what superintendents want their school communicators to know
  • Securing your place at the (cabinet) table and staying there
  • Hosting a Twitter Town Hall Meeting
  • Training colleagues to create ADA compliant webpages
  • Plus much more...