Resources

Periodically, controversies can arise that impact how we communicate with our constituent audiences - students, parents, staff, board members, community members and the media. How should school leaders approach these issues? What should we consider when developing statements? How will we share the impact on learning? Whether sparked by a change in approach, a new idea, updated materials, or another catalyst, a seemingly commonplace item can quickly grow into a hot-button issue. The Communicating About Current Issues Toolkit is designed to help education leaders use communication best-practices and two-way communication strategies to foster mutual understanding between the schools and their audiences.

Free Resources

MSPRA Toolkit Communicating About Current Issues

A toolkit designed to help education leaders use communication best-practices and two-way communication strategies to foster mutual understanding between the schools and their audiences.

Eastern Equine Encephalitis Communication Toolkit

A toolkit designed by MSPRA, in cooperation with association partners, to aid its members in communicating about Eastern Equine Encephalitis (EEE), a mosquito-borne illness. 

Return to School Communication Toolkit

This Return to School Communication Toolkit has been developed by the Michigan School Public Relations Association (MSPRA) to support schools in their communication to students, parents, staff, union leaders, board representatives, community members, the media and others about their individual return to school roadmaps (which includes their official Response Plans).

Coronavirus Disease 2019 (COVID-19)

The MSPRA Board produced this "Toolkit for Communicating about Coronavirus Disease 2019 (COVID-19)" to aid its members.

Read by Grade Three Communication Guide

The Read by Grade Three Communication Guide for Michigan's Public School Leaders is designed to be used in conjunction with Michigan Department of Education (MDE) materials to help schools communicate with staff, families, media and community about the Read by Grade Three Law, the Center for Educational Performance and Information (CEPI) letter of possible retention, and the Good Cause Exemption process.