Hot Topics

Hot Topics

Welcome to the MSPRA’s “Hot Topics” Page.

Stuff happens!  And, when it does, you may have to communicate about it. 

This public page is a repository for hot-topic communication tools/resources. Some are authored by MSPRA, others are taken from publicly-posted sources. Postings here DON’T imply an endorsement or recommendation. 

Important Note: These resources highlight some of the ways school districts may choose to communicate about hot topics and sensitive issues. Always consider your school’s policies, codes of conduct, local community needs, and your local climate as you address the information needs of your stakeholders.

If you’d like even more school communication tools and strategies, see our password-protected resources page.  Not a member? You may be able to join MSPRA to access our members-only section, to query award-winning MSPRA members, and to network with some of the nation’s best school communicators.

Coronavirus Disease 2019 (COVID-19)

After receiving the COVID-19 Guidance Memo from the Michigan Department of Education (MDE) and the Michigan Department of Health and Human Services (MDHHS) on 02/28/2020, and after several superintendents (and/or members of ISD superintendent associations) asked MSPRA members to generate COVID-19 communication materials, the MSPRA Board decided to produce a Toolkit for Communicating about Coronavirus Disease 2019 (COVID-19).

We used the 02/28/2020 MDE and MDHHS Guidance Memo as an information base, coupled it with best practices in communication, lots of health department resources, and the experience of several MSPRA members who have been dealing with this, to carefully craft a toolkit that will help schools inform their stakeholders with consistent and approved messaging.  Feel free to use it and share it with others. 

This toolkit has been reviewed by representatives from the Michigan Department of Education (MDE), the Michigan Department of Health and Human Services (MDHHS), the Michigan Association of Superintendents and Administrators (MASA) and the Michigan Association of Intermediate School Administrators (MAISA). All sample materials have been used with permission.

We are indebted to the tireless MSPRA PR professionals who worked many hours on this important effort.  We also appreciate our contacts at MDE, MDHHS, MASA and MAISA for their content reviews.  And, we thank those who graciously gave us permission to share their communiqués.

We are truly in this together.

Remember, this toolkit is intended to support your communication efforts.  But, this is a public health issue.  Please direct any questions or inquiries about COVID-19 to your local health department.

Read by Grade 3

Supporting Your District in its Read by Grade Three Journey

This document is designed to be used in conjunction with Michigan Department of Education (MDE) materials to help schools communicate with staff, families, media and community about the Read by Grade Three Law, the Center for Educational Performance and Information (CEPI) letter of possible retention, and the Good Cause Exemption process.

This resource highlights some of the ways school districts may choose to communicate about this important issue. Always consider your school’s policies, codes of conduct, local community needs, and your local climate as you address the information needs of your stakeholders.

All communication samples included in this document have been reproduced with permission. Schools are strongly encouraged to follow MDE guidance when interpreting and implementing the Read by Grade Three Law. Please direct specific questions or inquiries about the law to MDE - Early Literacy - State of Michigan.

Prepared by:
Michigan School Public Relations Association (MSPRA)
1001 Centennial Way, Suite 300
Lansing, MI 48917
Phone: (517) 327-5910

Michigan Association of Intermediate School Administrators (MAISA) and its Public Relations Network
1001 Centennial Way, Suite 300
Lansing, MI 48917
Phone: (517) 327-9263
 

Michigan Department of Education
Offices of Public and Governmental Affairs and Early Literacy - Read by Grade Three Law

608 W. Allegan Street
P.O. Box 30008
Lansing, MI 48909
Phone: (517) 241-4395