MSPRA 2020

MSPRA 2020 Annual Conference Agenda

20/20 Vision for the Future of School Public Relations

We are looking forward to seeing you at the MSPRA 2020 Annual Conference! Since COVID-19 is on everyone’s mind, we wanted you to know that, like you, we are being vigilant in tracking updates on the most recent cases and checking with the proper authorities. Based on that due diligence and with no guidance to the contrary, we are proceeding with the conference, as planned. Any significant changes to the conference schedule will be sent via the MSPRA email listserv and posted here.

Thursday, March 12 Agenda

Time Session Location
 8:30 - 9:00 AM  Registration & Light Breakfast  Indigo Ballroom
 9:00 - 9:15 AM  Welcome  Indigo Ballroom
 9:15 - 10:45 AM  Keynote - The Happiness Advantage  Indigo Ballroom
 10:45 - 11:00 AM  Break  
 11:00 - 11:45 AM  COVID-19 Discussion  Indigo Ballroom
 11:45 AM - 1:00 PM  Lunch, Annual Report, & Sponsor Recognition  Indigo Ballroom
 1:15 - 2:00 PM  Break-Out Sessions  
     Take the Next Step in Your Career: Earn Your APR  Gold Room
     I Took a Job in School PR...Now What?  Indigo Ballroom
     Community Engagement - Alumni & Senior Citizens  Platinum Room
 2:00 - 2:15 PM  Break  
 2:15 - 3:00 PM  Break-Out Sessions Repeat  
     I Took a Job in School PR...Now What?  Indigo Ballroom
     Community Engagement - Alumni & Senior Citizens  Platinum Room
 3:00 - 3:15 PM  Break  
 3:15 - 4:00 PM  Think Like a Sportswriter  Indigo Ballroom
 4:00 - 4:15 PM  Break  
 4:15 - 5:00 PM  Getting Your New Superintendent On-Board  Indigo Ballroom
 5:00 - 6:00 PM  Break  
 6:00 - 8:00 PM  Dinner, 2019 Gerri Allen Outstanding School
 Communication Award
 Indigo Ballroom

 

Friday, March 13 Agenda

Due to the rapid and frequent developments associated with COVID-19 coronavirus in MSPRA members' home districts, all sessions scheduled for Friday have been canceled. Breakfast will still be provided from 8:00-8:30 AM in the Indigo Foyer and Ballroom.

Keynote

Steve Polega, Kyle Henson, and Luke Wittum from Genesee Intermediate School District (GISD) will provide our keynote address, sharing key points from “The Happiness Advantage.” Based on research by Harvard positive psychology expert and New York Times bestselling author, Shawn Achor, “The Happiness Advantage” shows how being positive results in more resilient, adaptable, and successful people and organizations.

Steve Polega Bio

Kyle Henson Bio

Luke Wittum Bio

Thursday Break-Out Sessions

Take the Next Step in Your Career: Earn Your APR

Presenter: Dick Egli
Offered at 1:15 p.m. and 2:15 p.m. in the Gold Room
Two MSPRA members who have completed the APR process will share about the process of earning the Accreditation in Public Relations (APR) credential.

I Took a Job in School PR...Now What?

Presenters: Gail Fox and Karen Heath
Offered at 1:15 p.m. and 2:15 p.m. in the Indigo Ballroom
Working in the world of school communication can be overwhelming. How do you earn a seat in your cabinet? How do you demonstrate your expertise? Learn how to create a solid foundation that will support your school communication success.

I Took a Job in School PR...Now What? presentation

Community Engagement - Alumni & Senior Citizens

Presenter: Thomas Gould
Offered at 1:15 p.m. and 2:15 p.m. in the Platinum Room
School communication is more than just reaching parents. It is about keeping all stakeholders involved. This session will cover how two districts have increased their outreach and engagement with senior citizens and alumni.

Think Like a Sportswriter

Presenters: George Sipple and Mark Snyder
Offered at 3:15 p.m. and 4:15 p.m. in the Gold Room
Discover the art of sports writing from two former veteran sports reporters.

Think Like a Sportswriter presentation
Think Like a Sportswriter handout

Getting Your New Superintendent On-Board

Presenter: Anne Cron
Offered at 3:15 p.m. and 4:15 p.m. in the Platinum Room
Learn successful tactics to help on-board a new superintendent and introduce them to district stakeholders.

Getting Your New Superintendent On-Board presentation