News & Announcements - Archives

Back to News
Annual Conference March 14 and 15, 2019

Registration is now closed for MSPRA's Annual Conference: WHY IS EVERYTHING A CRISIS?  It doesn't have to be! This priemere professional development will be held on Thursday, Marc h 14 and Friday, March 15, 2019 at the Crowne Plaza in Lansing.  Participants will learn how to spend less time in crisis mode, be more effective, celebrate MSPRA’s 60 years of support for School PR Practitioners and build your network to enhance your PR practice.  See the entire agenda.

MSPRA Gets New Look
Includes 60th Anniversary Branding

The MSPRA Board is pleased to announce our new logo in honor of our 60th Anniversary! Thanks to the experts at Ottawa Area ISD, we have refreshed our current logo with a more contemporary font and a cleaner look. The graphic element to the right of the letters represents a stylized speech bubble that incorporates punctuation that could be viewed as an apostrophe, quotation mark or comma. Together, the speech bubble and grammatical symbol represent communication in its verbal and written forms. The blue hues have been updated to more contemporary colors of light and dark blue. The letters “P” and “R” are presented with the darker blue to emphasize the Public Relations role that our organization and its members fulfill within the education industry. 

September 26, 2018
Drive-In Conference is October 24

MSPRA's Fall Drive-In Conference is Wednesday, October 24, 2018 at
the MELG Building, 1001 Centennial Way, Lansing, MI 48917

Registration begins at 8:30 a.m., the conference begins at 9 a.m. and ends at 2:30 p.m. Lunch will be provided.

"Bad Things Happen to Good PR People:  Be PRepared."

  • Morning Session—Hacked! Overcoming a Cyber Security Breach
  • Afternoon Session—Handling Social Media Before it Becomes a Digital Crisis

Cost: $95 for MSPRA Members (includes lunch), $119 for non-members (includes lunch)  

Register by Wednesday, October 17, 2018. 

May 10, 2018
MSPRA Presents June 25 Drive-In Conference

Building an Identity: Tips and Tricks to Create and Strengthen your District's Brand

What comes to mind when your students, parents, teachers and community think about your school district? Is it positive? Does your district have a brand identity? Or, is your district experiencing an identity crisis? Whether your district is beginning the process or you're looking for tips and ideas to strengthen your district's identity, you'll want to attend the MSPRA Summer Drive-In!

April 20, 2018
MSPRA 2018 Awards Now Open

The Michigan School Public Relations Association (MSPRA) is proud to announce the launch of its 2018 Awards! These prestigious, statewide recognition opportunities can bring positive promotion and communication credibility to your district and its leadership. We encourage you to take a few minutes and apply for one or more of the following prior to their May 18, 2018 deadline.

Mark of Distinction

MSPRA is proud to have earned the following National School Public Relations Association Marks of Distinction as an Exemplary Chapter:


  • Year-round Program
  • Coalition Building


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-long Program


  • Professional Development/PR Skill-Building


  • Professional Development/PR Skill-Building