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September 26, 2018
Drive-In Conference is October 24

MSPRA's Fall Drive-In Conference is Wednesday, October 24, 2018 at
the MELG Building, 1001 Centennial Way, Lansing, MI 48917

Registration begins at 8:30 a.m., the conference begins at 9 a.m. and ends at 2:30 p.m. Lunch will be provided.

"Bad Things Happen to Good PR People:  Be PRepared."

  • Morning Session—Hacked! Overcoming a Cyber Security Breach
  • Afternoon Session—Handling Social Media Before it Becomes a Digital Crisis

Cost: $95 for MSPRA Members (includes lunch), $119 for non-members (includes lunch)  

Register by Wednesday, October 17, 2018. 

May 10, 2018
MSPRA Presents June 25 Drive-In Conference

Building an Identity: Tips and Tricks to Create and Strengthen your District's Brand

What comes to mind when your students, parents, teachers and community think about your school district? Is it positive? Does your district have a brand identity? Or, is your district experiencing an identity crisis? Whether your district is beginning the process or you're looking for tips and ideas to strengthen your district's identity, you'll want to attend the MSPRA Summer Drive-In!

April 20, 2018
MSPRA 2018 Awards Now Open

The Michigan School Public Relations Association (MSPRA) is proud to announce the launch of its 2018 Awards! These prestigious, statewide recognition opportunities can bring positive promotion and communication credibility to your district and its leadership. We encourage you to take a few minutes and apply for one or more of the following prior to their May 18, 2018 deadline.

December 14, 2017
2018 Annual Conference 3/15 & 16; Registration open

Plan to join school communicators from across the state for two days of critical learning in Midland on March 15 and 16.  You'll discover how to improve your district's communication strategies using the Gold Standard in public relations; the RPIE process. Sessions will focus on Research, Planning, Implementing and Evaluating your communication practices. Whether you are seeking to strengthen relationships with your district's constituents, or laying the foundation for your school's next marketing campaign, the RPIE process can help you develop strategies that work! Conference registration is now open.  Click here  to learn more.

November 14, 2017
Howell's MacGregor is 2017-18 Superintendent Communicator

Known for making connections with students, staff, parents, business and community members, Howell Public Schools' Superintendent Erin MacGregor has been named the 2017-18 Michigan School Public Relations Association (MSPRA) Outstanding Superintendent Communicator of the Year.

Mark of Distinction

MSPRA is proud to have earned the following National School Public Relations Association Marks of Distinction as an Exemplary Chapter:


  • Year-round Program
  • Coalition Building


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-round Program


  • Year-long Program


  • Professional Development/PR Skill-Building


  • Professional Development/PR Skill-Building